Mélanie PETIT, PhD student in Marketing

Mélanie PETIT, PhD student in Management, Lyon University, Jean Moulin Lyon 3 University, iaelyon School of Management, Magellan research center.

In charge of a public reading service, and later in charge of communication in a local authority, Mélanie Petit graduated from iaelyon in 2020 with a Master’s degree in Connected Marketing and Digital Communication. Under the supervision of Sonia Capelli, her master thesis focused on the influence of the health crisis on the digital relationships with the inhabitants.

Wishing to pursue with a PhD, she took part in the course “Construction of a management research project” and noted during interviews with professionals the importance for local governments to support inhabitants in adopting pro-environmental behaviors. Reading articles such as “How to SHIFT Consumer Behaviors to be more Sustainable” confirmed this interest.

Under the supervision of William Sabadie, her PhD seeks to identify the factors encouraging pro-environmental behaviors related to biowaste, the incentive measures to promote them, and to analyze to what extent a partnership between regional governments and companies will benefit the success of these measures. After obtaining a doctoral contract and a CIFRE contract, Mélanie Petit chose the latter to join the teams of the municipality of Grand Bourg.