Publications

This article examines the influence of a job recruitment advertisement personalized with a recipient's name and photograph on the visual attention to the advertisement, the attitudes toward the advertisement and, ultimately, job-pursuit intentions. Perceived ad intrusiveness and attitudinal persuasion knowledge may function as parallel mediators of visual attention and attitude toward the advertisement, with personal privacy concerns as a moderator of this relationship. In a between-subjects eye-tracking experiment, 72 participants view an advertisement on LinkedIn that is either personalized or not personalized. Although the participants fixate on the personalized advertisement more frequently and view it longer, they do not notice it faster or return to it more frequently. Furthermore, enhanced visual attention augments perceived intrusiveness, regardless of participants' levels of privacy concern, and decreases attitudinal persuasion knowledge for those who are less concerned about privacy.

This paper provides an insight into the global state of Lean Industry 4.0 (LI4) with over 1,000 industry responses. The approach employs a rigorous qualitative open-response survey. Our findings indicate that there was no unified industry perspective of LI4 terminology. The evolution of I4 is taking a similar path to Lean and making the same mistakes by not focusing on leadership, engagement, competencies, and behaviours. Past academic research has perhaps over-emphasised the environment and supply chain. The benefits of LI4 application are largely in terms of efficiency, cost reduction, learning and engagement. This work contributes by highlighting research avenues: why a piecemeal approach has been taken by industry to LI4, why LI4 has not been more widespread, and more detailed studies around contingent factors). It also provides industry with lessons on how to implement LI4 and the mistakes to avoid such as seeing implementation as a purely technical exercise.

This paper proposes a human-centered conceptual model integrating lean and Industry 4.0 based on the literature review and validated it through a case study in the context of an advanced automotive first-tier supplier. Addressing a significant gap in existing research on lean Industry 4.0 implementations, the study provides both theoretical insights and practical findings. It emphasizes the importance of a human-centered approach, identifies key enablers and barriers. In the implementation process of the case study, it is considered at group level and model site level through operational, social and technological perspectives in a five-phase multi-method approach. It shows what effective human-centered lean Industry 4.0 implementation look like and how advanced lean tools can be digitized. It highlights 26 positive and 10 negative aspects of the case and their causal relation. With the appropriate internal and external technological knowhow and people skills, it shows how successful implementation can benefit the organization and employees based on the conceptual model that serves as a first step toward lean Industry 5.0.

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Description: In the era of the information society, of a volatile, uncertain, complex and ambiguous (vuca) world, building knowledge collaboratively appears indispensable to adapt to the rapid changes in our environment. Further, this knowledge should be considered as a common good in a collective driven by the principles of reciprocity, autonomy, transparency, and trust. Point of view: It seems that such an approach is made possible by a view of organizations that focuses on individuals-in particular, on their freedom, their responsibility, and their well-being at work. In this context, the organization is conceived of as a commons whose sustainability depends on collaborative knowledge management, itself conceived of as a commons. Purpose: After highlighting the volatile, uncertain, complex, and ambiguous character of the current knowledge environment, this article shows that managing knowledge through collaborative processes (which may be characterized by the concept of the commons) appears indispensable to adaptation in this unstable setting. Also, it discusses the idea that managing knowledge as a commons leads to a deep alteration of the way organizations are managed. Conclusions: Combining an approach to knowledge as a commons with an organization that operates as a commons should question the ways we manage our organizations.

Dans cet article, les auteurs proposent d'expliquer la construction de la confiance sur le long terme envers la marque d'enseigne, comparativement à la marque de fabricant. Pour préciser les leviers de la relation de confiance entre le consommateur et la marque, ils se basent sur la valeur perçue des marques. Leur analyse, sur deux catégories de produits alimentaires, montre que les marques d'enseigne peuvent rivaliser avec les marques de fabricant sur d'autres aspects que le rapport qualité-prix. Les résultats montrent notamment les forces des marques d'enseigne sur les dimensions expérientielle et symbolique de la valeur perçue et indiquent comment optimiser la gestion des marques de distributeurs et la politique de fidélisation des enseignes.

Trust towards banks plays a central role in theoretical literature. Diamond and Dybvig (1983) argue that in a trustworthy environment banks can easily collect deposit foster banking activity and asset transformation. Diamond and Rajan (2001) posit that a high trust environment discourages banks from creating liquidity. To address these conflicting views, the current study measures liquidity creation using Berger and Bouwman's (2009) methodology, then assesses the level of trust in the environment with four proxies and two additional instruments deployed in previous research. The results confirm a positive effect of trust in banks on liquidity creation, especially for small or state-chartered banks and during economic downturns. The results are robust to time effects and potential endogeneity concerns.

Is bank profitability beneficial for economic growth? While policymakers have shown major concerns for low levels of bank profitability, the influence of bank profitability on economic growth remains an open question. While it can favor economic growth by strengthening financial stability, it can also result from lower competition and as such depress economic growth. We provide the first empirical investigation to appraise the impact of bank profitability on economic growth. We examine a panel of 132 countries during the period 1999-2013 using generalized method of moments (GMM) dynamic panel techniques. We document a positive impact of bank profitability on economic growth in both the short-run and the long-run. These findings are robust to controlling for the dynamics of banks' profits. They are also robust to alternative measures, specifications, and time periods. They support the view that bank profitability should be promoted by authorities for growth concerns.

Our research deals with the development of a new type of game-based learning environment: (M)MORPG based on mixed reality, applied in the archaeological domain. In this paper, we propose a learning scenario that enhances players' motivation thanks to individual, collaborative and social activities and that offers a continuous experience between the virtual environment and real places (archaeological sites, museum). After describing the challenge to a rich multidisciplinary approach involving both computer scientists and archaeologists, we present two types of game: multiplayer online role-playing games and mixed reality games. We build on the specificities of these games to make the design choices described in the paper. We also present three modular features we have developed to support independently three activities of the scenario. The proposed approach aims at raising awareness among people on the scientific approach in Archaeology, by providing them information in the virtual environment and encouraging them to go on real sites. We finally discuss the issues raised by this work, such as the tensions between the perceived individual, team and community utilities, as well as the choice of the entering point in the learning scenario (real or virtual) for the players' involvement in the game.

Many analyses are developed in Management Science to help large corporations anticipate international risks and identify the best ways to penetrate a foreign market. Today, there are no theoretical cases or methodologies that allow small and medium-sized companies to enter these markets or predict risks correlated to their implementation. However, for SMEs, gaining knowledge on international risks and different implementation strategies is particularly important because an error can rapidly jeopardize the company’s performance. Thus, in the continuation of the research on the entry mode code depending on the degree of desired engagement and control wanted by the SME, we will integrate the risk perceived by the company’s executive. The objective of this article is to develop a global and systemic framework for analysis that would help SMEs and advise them to optimize the choice of their entry modes into foreign markets.